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PROFILE: Radio active - Andria Vidler, Managing director, Capital Radio London
If an electrical current could take human form, it would probably look like Andria Vidler. The new managing director of Capital Radio London doesn't just exude energy, she seems to create a force field that draws you in whether you like it or not.
'Andria's a real dynamo,' says Mark Lund, chief executive of Delaney Lund Knox Warren, who worked with Vidler at Still Price Lintas. 'She's a bit like a flame thrower: point her at any objective and she'll get there by a combination of force and guile.'
If this sounds ruthless, meet Vidler face to face and it's impossible to dislike her. She comes over as disarmingly straight and down to earth, determined to find the positive in most people and most situations. Even after the upheavals at the BBC, which contributed to her decision to quit, she still says Greg Dyke 'is a fantastic man and he's doing absolutely the right thing for the BBC'.
Her new role of running Capital Radio's London stations, Capital Gold, and in particular the flagship station Capital FM, is likely to require a large dose of this positive attitude. While on the face of it the two stations are in good health - Chris Tarrant's breakfast show regularly commands an audience of million - competition in the form of more targeted, dare one say it, trendier stations, is already making its mark.
In the last set of Rajars (to September 17, ), London dance station Kiss FM overtook Capital FM in the critical to year-old demographic for the first time, recording an average weekly reach of ,, compared with Capital FM's ,
Duncan Sillence, Starcom Motive's head of radio and press, says: 'Capital has always been all things to all people, but as people's listening tastes have become more sophisticated and there are targeted channels, that positioning is no longer as appealing.'
Vidler recognises t To provide more games, more players, more entertainment, more winners, and more money for National Lottery-funded projects. Over the course of our year licence period we plan to double returns to National Lottery-funded projects. We will attract new players, and bring back those who have stopped playing, by ensuring our games, marketing and player experience feel relevant to today’s consumers and recapture the magic of The National Lottery. We have a strong focus on modernising The National Lottery over the course of the year licence, with significant investment in technology and data to deliver better player experiences, better player protection and a more up-to-date operating platform. Some of the changes we make will be noticed by players, but many of the changes will take place in the background, including technology and new terminals in shops to enable us to fully deliver on our plans. Allwyn Group (“Allwyn”) is a leading multi-national lottery operator. We have brought together an impressive leadership team with extensive experience in the UK’s lottery, retail, gaming, digital, entertainment and charity sectors. You can read more about our governance here. Andria Vidler Chief Executive Officer Andria Vidler is the CEO of Allwyn. Andria was former Allwyn has announced the new leadership team that will oversee the delivery of the Fourth National Lottery Licence, which begins on 1 February , and the transformation of The National Lottery over the next decade. Robert Chvátal, Allwyn CEO who will hand over the reins of the UK leadership to Andria Vidler in October, commented: “This is a talented team with deep experience and a strong personal commitment to delivering the very best for communities across the UK through ever greater returns to Good Causes from The National Lottery. Andria and I look forward to working with them all over the coming years.” From 1 October , the new Allwyn leadership will be: Advisors to 4NL Executive team/3NL leadership representation to support transition and integration: The leadership team includes new recruits: Andria Vidler, whose appointment was announced in July; Alan Artz, who joined Allwyn in this summer from William Hill; Chris Lyman who will move from his role as CEO of Lotto New Zealand back to the UK to join Allwyn in October; and Mark Smith, currently Group Chief Technology Officer at ITV who joins in November. Current Camelot co-CEOs, Neil Brocklehurst and Clare Swindell, are supporting the handover to the incoming Allwyn UK CEO, Andria Vidler before their departure. Robert Chvátal added: “I’d like to express my hu Andria Vidler is CEO of Centaur Media, one of the UK’s leading multiplatform content groups.Our ambitions
Our strategy
Proud to be part of something bigger
We believe that lotteries can transform lives and life chances. Playing the lottery captures our imagination – it’s entertaining and can have a positive impact on society.
That’s why our mission is to build thriving lotteries, underpinned by innovation and player safety that is fit for the digital age.
We are a trusted partner in all the countries in which we operate.
Every day, we are pioneering approaches to create more modern, inclusive and impactful lotteries for the future. Our ambition is to be the lottery operator of choice.Meet the team
Meet our executive leaders
Andria Vidler
Centaur Media is a leading content and media business that creates expert insight, engaging events and smart digital technology that inspires and enables people to excel in specific markets. It sets the standard for market insight, interaction and impact through its leading portfolio of brands including Marketing Week, The Lawyer, Money Marketing, Econsultancy, The Engineer and Fashion and Beauty Monitor.
Andria is recognised across the industry for transforming media companies and enabling them to deliver against their potential. Prior to her joining Centaur, Andria was CEO of EMI Music UK & Ireland, where she was responsible for the company’s growth in market share. Through digital innovation, expanding the artist roster and the adoption of new revenue streams she successfully grew market share from % to 15% and transformed the business into a high margin global rights management enterprise.
With a heritage in broadcast media, she has previously held a number of other executive roles in the UK’s largest media groups including Bauer, Capital Radio and BBC. As Chief Marketing Officer at Bauer she was responsible for marketing across all of the group’s platforms; from radio to magazines. She joined Bauer as Managing Director of Magic , having re-launched the station to establish it as one of London’s biggest radio destinations, a role which followed her success as Managing Director of Capital Radio from to She has also held a number of strategic marketing and communication positions across the BBC, where her career began in
Andria is a Trustee of The Roundhouse and a former member of the Advertising Industry’s Children’s panel, set up by the Advertising Association to tackle the commercialisation and sexualisation of childhood. She frequently sits on Industry Award panels.
An inspirational leader of diminutive stature, Andria belie